Mahmoud Sultan Business Blogs
Business Blogs
Category: Uncategorized
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GCC Brand Reality Series – Article 1 Brand perception in GCC markets is shaped long before the consumer interacts with the product. In highly competitive categories, the in-store experience plays a decisive role in how brands are judged and trusted. Retail observations across major UAE chains show the same conclusion:what the shopper sees at the…
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(By Mahmoud Sultan) Abstract In the highly competitive fast-moving consumer goods (FMCG) sector, product visibility within retail environments is a critical determinant of consumer purchasing behavior. This article examines the role of in-store display, specifically eye-level shelf positioning, in influencing product offtake and brand perception. Drawing from marketing theory and behavioral science, it explains why…
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(By Mahmoud Sultan) Introduction In the world of FMCG, speed is everything—fast decisions, fast launches, and fast results.But one thing should never be rushed: people.Great leaders know that emotional intelligence (EQ) is what keeps teams aligned, motivated, and resilient when the market gets tough. While IQ gets you into management, EQ keeps you in leadership.…
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(By Mahmoud Sultan) Introduction Leadership begins long before you lead others — it starts with how you lead yourself.In fast-moving markets like the UAE, where competition, culture, and consumer behavior shift daily, self-awareness is not just a personality trait; it’s a strategic advantage. The most effective leaders I’ve worked with across both FMCG and automotive…
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